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Tuesday, 5 July 2011

Article from MYX Philippines regarding Kim Hyun Joong's "Break down" album launch

Polyeast Records proudly announces the release Kim Hyun Joong's solo mini-album “Break Down” on July 2, 2011


From the famous Korean boy band SS501, one of Asia's pop stars KIM HYUN JOONG is back on stage and now with his first solo mini album “Break Down”.

Kim Hyun Joong debuts with the album “Break down” as he displays a different persona compared to his SS501 days. Hyun Joong has taken the most generic route out of all the SS501 member's solo activities - typical synthesizer instrumentals, heavy beats and catchy choruses as well as bubblegum pop.



Kim Hyun Joong completed his tour both in the U.S. and South Korea and later on, hit back the studio and recorded this mini-album with album producer Steven Lee.

Together with Japanese group, V6 and KAT-TUN’s producer Steven Lee, Kim Hyun Joong involved himself in the album-making just to reveal more of himself as a solo artist. "Break Down" boasts a total of six songs, with one instrumental version of the title track.

The title track “BREAK DOWN” is a powerful synthesized song with an urban style which features a stylish rapping of South Korea’s Double K; and Ken Lewis, as the single’s producer. Ken Lewis is the producer of Eminem, Kanye West, Usher and John Legend. The music video for "Break Down" was simultaneously released with the single’s digital release. Marking his comeback to the music scene, the album also boasts the previously released single “PLEASE” in which Kim Hyun Joong portrayed a different and mature image in his music video. Other album highlights include “Intro (Let Me Go)”where Kim Hyun Joong opens with a magnificent pipe organ melody. Also in the album is the song “Kiss Kiss”another pop/ dance song but accompanied with an acoustic guitar and dance-y beat “Yes I Will”.

Aside from the Philippines, “BREAK DOWN” will also be released in South Korea, Mainland China, Taiwan, Hongkong, Thailand, Singapore and Malaysia.

KIM HYUN JOONG is the leader of popular boyband SS501 and a prominent style icon in Korea. He has won awards and have gained his popularity among the South East Asian countries for his role as “Ji Hoo” in the 2009 hit drama series Boys Over Flowers over ABS-CBN.



 Playful Kiss Special Edition, at the same time, became YouTube’s one of the most-viewed and is the first Korean drama to air online. Its first episode garnered one million views in just five days. The video, alone, reached 6.3 million views and 17.5 million total upload views from fans all over the world.

KIM HYUN JOONG’s solo mini-album “BREAK DOWN” will be launch in the Philippines on JULY 02, 2011 at Astrovision/Astroplus SM North Edsa The Block and Odyssey Music & Video at SM Megamall for only Php 500.00. The launch will be open from 10am to 6pm with a Flash Mob. Those early buyers will get freebies like a movie size poster and limited personalized BREAK DOWN eco bag. The album will also be available in SM Music Box Record Bars and The Landmark Department Stores Record Bars as exclusively distributed by PolyEast Records in cooperation with KeyEast Entertainment and CJ E&M Korea.



credits: myxph.com

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