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Tuesday, 5 July 2011

Article on Kim Hyun Joong's 'Break Down' Album release on Philippines




Break Down

Kim Hyun Joong's solo mini-album due out July 2

MANILA, Philippines -- Former SS501 member Kim Hyun Joong is set to release on July 2, his first solo mini-album titled “Break Down,” in which he takes the most generic route out of all the SS501 member's solo activities - typical synthesizer instrumentals, heavy beats and catchy choruses as well as bubblegum pop.

Kim Hyun Joong completed his tour in the U.S. and South Korea before going back to the studio and recording the mini-album with producer Steven Lee.

Together with Japanese group, V6 and KAT-TUN’s producer Steven Lee, Kim Hyun Joong involved himself in the album-making just to reveal more of himself as solo artist. "Break Down" boasts of six songs, with one instrumental version of the title track.

The title track“Break Down” is a powerful synthesized song with an urban style, which features the stylish rapping of South Korea’s Double K; and Ken Lewis, as the single’s producer. Ken Lewis is the producer of Eminem, Kanye West, Usher and John Legend. The music video for "Break Down" was simultaneously released with the single’s digital release.

Marking his comeback to the music scene, the album also boasts the previously released single “Please” in which Kim Hyun Joong portrayed a different and mature image in his music video. Other album highlights include “Intro (Let Me Go)”where Kim Hyun Joong opens with a magnificent pipe organ melody. Also in the album is the song “Kiss Kiss”another pop/ dance song but accompanied with an acoustic guitar and dance-y beat “Yes I Will”

Aside from the Philippines, “Break Down” will also be released in South Korea, Mainland China, Taiwan, Hongkong, Thailand, Singapore and Malaysia.

Kim Hyun Joong’s “Break Down” will be launched at Astrovision/Astroplus SM North Edsa The Block and Odyssey Music & Video at SM Megamall from 10 a.m. to 6 p.m. with a Flash Mob. Early buyers will get freebies like a movie size poster and limited personalized BREAK DOWN eco bag.

The album will also be available in SM Music Box Record Bars and The Landmark Department Stores Record Bars as exclusively distributed by PolyEast Records in cooperation with KeyEast Entertainment and CJ E&M Korea.


credits: mb.com.ph

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